Miranda Mattson

Digital Marketing Professional

Phone:

(303) 472-6769

Email:

mirandamattsonmktg@gmail.com

Location:

Greater San Diego Area

A Bit About Me

Marketing leader with 10+ years of experience building and scaling high-performing marketing departments, driving revenue growth, and developing omnichannel retention strategies for eCommerce, DTC, and consumer brands.

I specialize in transforming customer data into profitable growth through lifecycle marketing, loyalty programs, subscriptions, mobile apps, and emerging commerce channels. My experience spans department development, team leadership, strategic partnerships, and operational optimization, with a focus on building scalable marketing functions that deliver measurable business impact.

Work Experience

January 2025 - Present

September 2023 - December 2024

August 2022 - September 2023

January 2022 - August 2022

October 2020 - January 2022

January 2020 - October 2020

April 2019 - January 2020

January 2019 - April 2019

July 2018 - December 2018

August 2017 - May 2018

Director of Lifecycle & Retention Marketing

ATTN Agency

Rebuilt and scaled the Lifecycle & Retention department, driving 3x growth in departmental revenue and client portfolio through strategic restructuring, service expansion, and operational improvements.
Lead and develop a cross-functional team of strategists, designers, copywriters, and technical specialists, overseeing departmental strategy, performance, and execution.
Drive departmental profitability through strategic resource allocation, service pricing, workflow optimization, and scalable operating processes.
Oversee omnichannel retention strategies across email, SMS, direct mail, loyalty, subscriptions, and mobile apps to maximize customer lifetime value, engagement, and recurring revenue.
Develop cross-channel strategies connecting emerging commerce platforms, including TikTok Shop, with owned marketing channels to drive customer acquisition, retention, and repeat purchases.
Manage strategic partnerships with Klaviyo, Postscript, PostPilot, and other leading platforms, expanding agency capabilities, growth opportunities, and client impact.

Senior Lifecycle & Retention Marketing Strategist

ATTN Agency

Developed and executed omnichannel lifecycle strategies across email, SMS, and direct mail for a portfolio of DTC and eCommerce brands, driving customer retention and revenue growth.
Built and optimized automated customer journeys, segmentation strategies, loyalty programs, and subscription experiences to increase customer lifetime value and repeat purchases.
Led retention performance analysis and optimization, identifying opportunities to improve engagement, conversion rates, and revenue contribution.
Collaborated with account management, creative, and paid media teams to align retention initiatives with broader business objectives and customer acquisition strategies.

Director of Email Marketing & Organic Social Media

The Ad Firm

Helped establish and scale a new marketing department spanning retention marketing, social media, and influencer strategy, expanding agency service offerings.
Developed integrated email, SMS, social media, and influencer marketing strategies to drive customer engagement, retention, and brand growth.
Analyzed campaign performance, customer behavior, and lifecycle metrics to identify growth opportunities and optimize marketing effectiveness.
Trained and mentored team members on lifecycle marketing, campaign execution, and performance optimization.

Director of Marketing

Lakehouse Hotel and Resort

Directed integrated marketing strategies across digital advertising, email, social media, public relations, and creative to drive revenue growth, brand awareness, and direct bookings.
Developed and executed an email marketing strategy that achieved 200% year-over-year growth in direct bookings, reducing reliance on third-party booking platforms.
Managed marketing budgets, forecasting, agency partnerships, and cross-functional initiatives to maximize return on investment and operational efficiency.
Recruited and led the marketing team while driving 290% growth in Instagram followers within six months through strategic content and partnerships.

Manager of Content Strategy

C Squared Social

Founded and scaled the agency's first organic content marketing department, expanding service offerings across social media, email, content strategy, and paid content initiatives.
Built the department into a $1.2M annualized billing function within six months, driving agency growth through service development, pricing strategy, and client acquisition.
Owned departmental strategy, budgeting, resource planning, and operational processes to support profitable growth and scalable service delivery.
Recruited, developed, and led a high-performing marketing team, establishing workflows, quality standards, and client management processes.

Senior Marketing Coordinator

C Squared Social

Promoted to Senior Marketing Coordinator within four months based on performance, leadership, and contributions to client success.
Led and mentored a team of five marketing coordinators, improving campaign execution, operational workflows, and overall team performance.
Developed data-driven marketing strategies and streamlined internal processes to improve efficiency, productivity, and client outcomes.

Lead Business Development Specialist

C Squared Social

Promoted to a leadership position within three months, managing and coaching a team of four business development specialists to improve performance and conversion efficiency.
Generated over $800K in individual revenue through strategic lead generation, client acquisition, and conversion optimization.
Led business development initiatives and collaborated with clients to align marketing strategies with revenue and growth objectives.

Marketing and Communications Intern

Downtown San Diego Partnership

Wrote press materials and articles for local San Diego publications
Planned, organized, and executed events throughout Downtown San Diego
Collaborated with Homeless Outreach Agencies to support community initiatives
Assisted in the successful execution of Downtown San Diego’s rebranding initiative

Lead Outsource Appellate Scheduler

Employers Unity

Coordinated and secured court hearing representation for clients
Liaised with state courts and judges to confirm client participation and submit necessary filings and requests

Senior Public Relations Intern

James Korenchen Public Relations

Wrote and distributed press releases, media alerts, and pitch materials to local, regional, and national outlets
Managed media lists and produced product pitches and press kits across industries including travel, healthcare, finance, and entertainment
Planned, organized, and staffed media interviews and events, distributing notes and press credentials
Responded to media inquiries with timely, accurate information and support
Supported event planning, execution, and follow-up to ensure successful outcomes