Miranda Mattson

Digital Marketing Professional

Phone:

(303) 472-6769

Email:

mirandamattsonmktg@gmail.com

Location:

Greater San Diego Area

A Bit About Me

I am a digital marketing professional with 8 years of experience, specializing in retention marketing for eCommerce brands. I develop personalized, data-driven email and SMS strategies that build lasting customer relationships and drive measurable results. I’m passionate about turning first-time buyers into loyal customers through thoughtful, strategic communication.

With a deep understanding of customer journeys, I create engaging flows, loyalty programs, and re-engagement strategies that boost revenue and foster meaningful connections. My project management and leadership experience ensure every campaign is executed seamlessly, aligned with business goals, and optimized for growth.

Work Experience

September 2023 - Present

August 2022 - September 2023

January 2022 - August 2022

October 2020 - January 2022

January 2020 - October 2020

April 2019 - January 2020

January 2019 - April 2019

July 2018 - December 2018

August 2017 - May 2018

Senior Retention Marketing Strategist

ATTN Agency

Develop long-term and tactical customer journeys through email and SMS marketing platforms to increase retention and customer lifetime value
Build loyalty programs for eCommerce brands to increase LTV using platforms like Loyalty Lion, Smile, Yotpo, and Inveterate
Strategize direct mail campaigns with Post Pilot to complement digital efforts
Leverage subscription management software such as Skio and Recharge to optimize the subscriber experience, boost LTV, and drive profitable growth
Utilize interactive email tools like Zaymo and Spellbound to enhance engagement and maximize retention results
Continuously monitor and optimize campaign and workflow performance while establishing and refining benchmarks
Research tech partners and platforms to support account growth and improve client retention strategies
Collaborate with account managers and paid strategists to align marketing plans with client objectives

Senior Social Media and Email Marketing Strategist

The Ad Firm

Established a new marketing department focused on retention, social media, and influencer marketing
Defined retention and social media strategies aligned with client business goals to boost engagement and customer loyalty
Generated daily, weekly, and monthly performance reports to assess project progress and identify areas for improvement
Developed and executed email, SMS, and social media campaigns, driving retention and brand growth.
Created performance reports tracking LTV, churn rates, and social media engagement, identifying areas for improvement.
Trained team members on lifecycle marketing and social media best practices
Supported sales efforts by showcasing the impact of retention strategies, contributing to client portfolio growth

Senior Marketing Manager

Lakehouse Hotel and Resort

Directed advertising initiatives to drive revenue growth and elevate brand recognition across multiple channels
Oversaw agency partners to ensure successful execution of marketing and PR campaigns at both local and national levels
Built and executed an email marketing strategy with Revinate, increasing direct bookings and recovering customers from OTAs, leading to 200% YoY growth
Managed marketing budgets, ensuring optimal allocation of resources and cost-effective campaign execution
Hired, trained, and led the marketing team, overseeing project timelines and deliverables
Achieved a 290% increase in Instagram followers, growing from 6K to 23.4K in six months through strategic content and collaborations

Manager of Content Strategy

C Squared Social

Established and led the agency's first content marketing department outside of paid social, overseeing organic social media, email marketing, blogs, and paid campaigns
Trusted to build and scale the department from the ground up, generating $1.2M in annual billing within six months
Managed the department budget, ensuring cost-effective resource allocation and maximizing profitability
Conducted industry research to price services competitively while driving rapid growth
Analyzed campaign performance to identify optimization opportunities and improve client outcomes
Recruited, hired, and supervised the content team to ensure high-quality performance and efficient workflows
Strengthened client relationships through effective communication and consistently exceeding expectations

Senior Marketing Coordinator

C Squared Social

Promoted to Senior level within 4 months of transitioning to role Promoted to Senior level within 4 months of starting the role
Directed and mentored a team of 5 Marketing Coordinators to ensure successful campaign execution
Conducted industry and market research to drive data-informed marketing strategies
Developed and implemented processes that improved team efficiency
Performed thorough market research for various industries, driving data-driven marketing strategies
Pitched new products and marketing strategies, increasing client acquisition and revenue growth
Developed and implemented new processes that led to team efficiencies and reduced errors, enhancing overall productivity

Lead Business Development Specialist

C Squared Social

Promoted to Lead within 3 months due to strong leadership and performance
Managed and trained a team of 4, setting goals and conducting performance evaluations to maximize productivity
Led the team to exceed targets for productivity, quality, and continuous improvement
Utilized calls-to-action, landing pages, and lead generation tools to drive new leads and convert site traffic
Developed marketing campaigns with clients, aligning objectives to meet or exceed business goals
Generated over $800,000 in individual revenue while maintaining one of the highest conversion rates on the team

Marketing and Communications Intern

Downtown San Diego Partnership

Wrote press materials and articles for local San Diego publications
Planned, organized, and executed events throughout Downtown San Diego
Collaborated with Homeless Outreach Agencies to support community initiatives
Assisted in the successful execution of Downtown San Diego’s rebranding initiative

Lead Outsource Appellate Scheduler

Employers Unity

Coordinated and secured court hearing representation for clients
Liaised with state courts and judges to confirm client participation and submit necessary filings and requests

Senior Public Relations Intern

James Korenchen Public Relations

Wrote and distributed press releases, media alerts, and pitch materials to local, regional, and national outlets
Managed media lists and produced product pitches and press kits across industries including travel, healthcare, finance, and entertainment
Planned, organized, and staffed media interviews and events, distributing notes and press credentials
Responded to media inquiries with timely, accurate information and support
Supported event planning, execution, and follow-up to ensure successful outcomes